Our charity work
Built by Veterans. Backed by Purpose.
After 28 years of service, we’ve seen first-hand how hard it can be for ex-servicemen to find meaningful work after leaving the forces — especially roles that honour their skills and mindset. That stuck with us. So we’re building something different.
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Our mission is simple: to create outdoor careers for ex-forces personnel, giving them purpose, a team environment, and the satisfaction of hard work in the fresh air.
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We’re partnering with charities like the SSAFA to give back and support those still transitioning. Each year, a portion of our profits will be donated to veteran support initiatives.
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We’ll also be taking part in extreme expeditions and challenges to raise awareness and funds, pushing ourselves to the limit in the name of something bigger.
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For those that want to help, we’re offering sponsorship opportunities for businesses who want to back veterans, support our expeditions, or contribute to our annual charity donations.
Our charity work
The Warrior Challenge
At 60 years old, Justin Cox completed one of the most demanding and meaningful challenges of his life.
Alongside one of the most decorated Royal Marines in history, Justin took on the Warrior Challenge in the deserts of Morocco, an extreme endurance event designed to push both mind and body to their limits.
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For Justin, the challenge was about more than testing himself. It was also an opportunity to give something back.
He completed the event in support of SSAFA, the Armed Forces charity, raising funds to help service personnel, veterans and their families. In 2023 alone, SSAFA supported more than 53,000 people through its network of staff and volunteers.
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The expedition gave Justin the chance to test his resilience in one of the world’s toughest environments while supporting
a cause he cares deeply about.
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And he isn’t stopping there. Justin is already preparing for his next challenge, which promises to be his biggest yet.
Justin in training for his latest challenge.
Justin in training for his latest challenge
